The Track Record
A history of proven, shipped success.
Professional Profile
Strategic Product Owner & Founder with 10+ years of experience shipping digital products—from "garage-built" MVPs to enterprise platforms used by millions. I bridge the gap between corporate rigor (TD Bank) and startup grit (SurfMatch), with a proven track record of untangling complex roadmaps and scaling Agile teams. As a Volunteer Firefighter and Surfer, I excel in high-stakes environments where staying calm, pivoting quickly, and showing up for the team are the only options. Now seeking a fast-paced startup where I can lead product vision and drive immediate, meaningful impact.
Product Strategy: Vision & Roadmapping, MVP Discovery, Market Validation.
Agile Leadership: Scrum (CSPO), Kanban, Lean Startup Methodology.
Technical Breadth: AI Enablement, Capacitor/Native App Migration, SEO, HTML/CSS, CMS (AEM).
Design & UX: Graphic Design background, Figma, Adobe Creative Cloud.
Growth Marketing: MarTech Integration, Performance Marketing, Customer Acquisition.
Team Lead: Coaching & Cross-Functional Delivery
Work Experience
SurfMatch October 2025 - Present
Founder & Lead Developer
· The Product: Conceptualized and built a surf forecasting web application using AI-driven scoring ("SurfMatch Intelligence") and live buoy data integration.
· The Tech: Navigated the full product lifecycle from web-based MVP to native mobile app migration (iOS/Android).
· The Result: Managed a closed beta testing group across Canada, El Salvador, Australia, USA and Europe ; presented the project to corporate stakeholders as a benchmark for AI implementation and lean development.
Barn Burner Hockey - September 2020 - Present
Founder
· The Venture: Developed and scaled a niche hockey brand/business, leveraging deep community roots and coaching expertise.
· Product Ownership: Managed end-to-end operations including brand identity, digital presence, and customer engagement.
· Growth: Applied performance marketing and SEO strategies to build a loyal local following and drive revenue.
TD Bank, Toronto, ON, May 2012 to Present
PRODUCT OWNER [CSPO], Digital Experience & Marketing, July 2022 to Present
· Owned public site and Easy Apply Funnel used by millions; shipped over 1,500 stories in one year, improving velocity by 58% and boosting site Quality Score from 78% to 93%.
· Reduced site defects 5% YoY; drove customer onboarding gains and smoother cross-platform experience.
· Partnered with Meta, Google, and Adobe to scale acquisition campaigns and MarTech integrations.
· Led Agile teams of 20+ across content, dev, QA, and design—mentoring junior PMs and future leaders.
· Launched TD’s first multi-product campaign; simplified onboarding for newcomers and expanded inclusion.
· Introduced prioritization and planning processes that freed up team bandwidth and improved delivery speed.
ADDITIONAL ROLES AT TD Bank
· Senior Manager, Content & Publishing: Oversaw enterprise-level content strategy and deployment.
· Manager, Content Marketing & SEO: Drove organic growth through data-driven SEO strategies.
· Manager, Performance Marketing & Ad Ops: Managed high-budget acquisition campaigns and MarTech integrations.
PREVIOUS EXPERIENCE
· Vertiocalscope Inc. Ad Operations Manager (2009-2012)
· Proof Graphics: Founder & Lead Designer (2007–2009)
Technical Stack
Jira, AEM, Figma, ServiceNow, Confluence, Adobe CC, HTML, Tableau, CMS, SEO, Shopify, Cloud & DevOps basics.
Volunteer Fire Fighter &
Medical First Responder
Halifax (5 years). Expert in
high-stakes decision-making
and crisis management.
Hockey Canada Certified
Coach & Trainer
Leadership, inclusion, and
team-building on and off
the ice.
Outdoor Enthusiast &
Ocean Lover
Surfer and explorer; brings a
"pivot-ready" mindset to
every challenge.
This will hide itself!