Barn Burner Hockey is a direct-to-consumer (D2C) sports lifestyle brand specializing in premium, all-natural, and chemical-free hockey products. As the Founder and Lead Product & Brand Manager, I drove this business entirely from 0→1. I owned the end-to-end lifecycle—from physical product development and brand architecture to building the e-commerce platform and executing the go-to-market marketing strategy.
2022
FOUNDER & CREATIVE DIRECTOR
BRAND DESIGN, PRODUCT DEVELOPMENT, MARKETING, ECOMMERCE
To disrupt a traditional sports market by building a proudly Canadian brand that solves a real problem for health-conscious players and parents. By eliminating harmful chemicals from everyday hockey accessories and pairing them with a frictionless online delivery model, the objective was to prove that environmental sustainability, convenience, and elite sports performance can successfully co-exist. Visit www.barnburnerhockey.ca for more info
Barn Burner Hockey is a direct-to-consumer (D2C) sports lifestyle brand specializing in premium, all-natural, and chemical-free hockey products. As the Founder and Lead Product & Brand Manager, I drove this business entirely from 0→1. I owned the end-to-end lifecycle—from physical product development and brand architecture to building the e-commerce platform and executing the go-to-market marketing strategy.
2022
FOUNDER & CREATIVE DIRECTOR
BRAND DESIGN, PRODUCT DEVELOPMENT, MARKETING, ECOMMERCE
To disrupt a traditional sports market by building a proudly Canadian brand that solves a real problem for health-conscious players and parents. By eliminating harmful chemicals from everyday hockey accessories and pairing them with a frictionless online delivery model, the objective was to prove that environmental sustainability, convenience, and elite sports performance can successfully co-exist. Visit www.barnburnerhockey.ca for more info
Barn Burner Hockey is a direct-to-consumer (D2C) sports lifestyle brand specializing in premium, all-natural, and chemical-free hockey products. As the Founder and Lead Product & Brand Manager, I drove this business entirely from 0→1. I owned the end-to-end lifecycle—from physical product development and brand architecture to building the e-commerce platform and executing the go-to-market marketing strategy.
2022
FOUNDER & CREATIVE DIRECTOR
BRAND DESIGN, PRODUCT DEVELOPMENT, MARKETING, ECOMMERCE
To disrupt a traditional sports market by building a proudly Canadian brand that solves a real problem for health-conscious players and parents. By eliminating harmful chemicals from everyday hockey accessories and pairing them with a frictionless online delivery model, the objective was to prove that environmental sustainability, convenience, and elite sports performance can successfully co-exist. Visit www.barnburnerhockey.ca for more info